Episode 2 is LIVE!
In chapter 2 of the Hustle Inspired story, we are talking Search Engine Optimisation (SEO) with Senior Digital Strategist Sam McKerrow (try saying that 3 times fast).
Sammy shines a light on what is often known as a dark art, outlining what SEO is for the layperson. He gives a topline overview of the factors Google uses to determine where your website should rank against your competitors, and also talks Search Engine Marketing (SEM) vs SEO.
He shares some golden tips for Creative SMEs that encounter the sometimes shady world of SEO agencies, cold calling and claiming to be from Google.
Sammy shares some of the key questions to ask yourself, and your potential agency, if you are deciding to engage a professional to look after an SEO strategy for your website.
Impressive Digital Agency: www.impressive.com.au
Check your SEO fitness: https://seositecheckup.com/
Identify your site links: https://moz.com/researchtools/ose/